Community Improvement Program

Business Curb Appeal

A street with storefronts extending into the background

Look at your store through your customers’ eyes. Pretend that you’ve never been to your business and take a tour. Give your store a curb appeal checkup.

  • Start With Parking: Is your signage easy to see? Would someone that’s never been to your store be able to find it?
  • Take in Your Surroundings: Is the area outside your store clean and inviting?
  • Watch the Signs: Do your store name, signage and displays clearly indicate what you sell?
  • Make a Display: Do your store’s window displays draw you in? Are your hours of operation easily visible?
  • Put Out the Welcome Mat: When people enter your store are they greeted immediately?
  • Create an Experience: When someone enters your store does it feel as inviting as it looked from outside? Are there pleasant sounds and smells?
  • Sell It: In-store layout and signage are a science unto themselves. Paco Underhill is a retail expert to check out.
  • Keep It Clear: Inside can customers easily find what they need; easy to read sections, prices and sale items?
  • Check It Out: Is the checkout experience enjoyable? Do clerks acknowledge people waiting in line? Do you place tempting impulse buys near the register?

Go through this checklist at least once a year.

Business Facade Improvement Opportunity

A before and after comparison of a business facade

The purpose of this program is to encourage facade improvements for privately owned commercial buildings in the Community Improvement Areas within Wellington North. Grant assistance is provided in a the form of a 50/50 matching interest free loan, which is paid upon completion of the previously approved work(s).

Wellington North Facade Improvement Guidelines (PDF)

Community Improvement Plan (CIP)

A mural depicting people conducting a land survey

Financial Incentive Programs are in place to help beautify the businesses of Wellington North. They include:

Community Improvement Plan Update, 2023 (PDF)

Community Improvement Plan (Fillable) Application (PDF)

Wellington County Invest Well Program 2023 Update